jt24balla

I build the brands behind the names.

Five years building brands in sports, from Hall of Fame media to personal brands for athletes, creators, and entertainers.

See the work
Work with me
1.7B
social impressions across the client network
17
Pro Football Hall of Famers in the network
25+
NIL athletes managed
4M+
Instagram views generated for athletes

On the clock

Reels, brand films, podcast clips, and the systems that get them posted.

See the work

Off the clock

Vegas, Raiders, hoops, family, and what I build with AI when nobody is paying for it.

Go there

The kid from the booth.

I got sports from my dad. Twenty-five years of Raiders radio will do that to a kid. I got everything else from my mom, who has been the support behind every move I have made. The rest is mine.

Five years ago I started at Fritz Martin Management, working under Jamie Fritz on NFL and NCAA contracts and running the social engine behind Shannon Sharpe. At the same time I built The Sports Tour, a faceless account that turned into a lab for clipping, hooks, and posting systems across TikTok and YouTube.

Today I run NIL strategy and brand development at Interstate 15 Sports & Entertainment, a Las Vegas agency with a mentorship roster of Hall of Famers. The job is the same one it has always been: build the person, then build the brand around them. Athletes, creators, entertainers, and the people who want to reach them.

Hall of Famers on the JT the Brick show, which John clips and runs
Hall of Famers on the JT the Brick show. I clip and run the channel.

Every year, on the record.

The companies, the roles, and the receipts, newest first. The same thing a LinkedIn page says, without the LinkedIn.

  1. 2026

    Sports Tour Creative

    Founder

    My creative agency. The systems I run for clients, packaged and sold to other businesses.

    sportstourcreative.com
    Jan 2026 to present
    Las Vegas, NV
  2. 2024

    Interstate 15 Sports & Entertainment

    Director of NIL Strategy and Brand Development

    Started as a sports marketing agent, now run NIL strategy and brand development for an agency with a mentorship roster of Hall of Famers.

    • 25+ NIL athletes managed across football, basketball, volleyball, and golf
    • $25,000+ in NIL deals secured for college athletes
    • 4M+ Instagram views generated for athlete clients
    • Signed two NFL draft-class players
    Jan 2024 to present
    Las Vegas, NV

    University of Florida

    MS, Sport Management

    Graduate degree completed while running a full client book.

    Aug 2024 to May 2026
    Gainesville, FL
  3. 2023

    Fanatics

    Autograph Signing Intern

    Athlete signings and memorabilia operations.

    Apr 2023
    Las Vegas, NV
  4. 2022

    Sports Tour

    Founder and Social Media Strategist

    A faceless sports account that became the lab for everything after it. Multiple TikTok and clipping avenues, hooks, retention, and the posting engine I still run for clients.

    • 447 TikTok videos, 63K likes, multiple 100K+ view posts
    • 217 YouTube videos, 313K total views
    Apr 2022 to present
    Las Vegas, NV
  5. 2021

    Fritz Martin Management

    Assistant to Jamie Fritz

    Where it started. NFL and NCAA contracts, NIL strategy, and the social engine behind a Hall of Fame broadcaster.

    • Grew Shannon Sharpe's Club Shay Shay and Nightcap social into one of the top feeds in sports
    • Contract and NIL support for Hall of Fame and active NFL clients
    Jun 2021 to Jan 2024
    Las Vegas, NV

    University of Oklahoma

    BS, Sports Management and Marketing

    Graduated May 2023.

    Aug 2021 to May 2023
    Norman, OK
  6. 2019

    Las Vegas Aviators

    Ballpark Support, inaugural season

    First season of the Athletics' Triple-A club in the new ballpark.

    Feb 2019 to Aug 2019
    Las Vegas, NV
  7. 2018

    Bishop Gorman

    Varsity offensive line, Nevada state champions

    Where the sports life started: on the line, in Vegas.

    Aug 2018 to Dec 2018
    Las Vegas, NV

Selected work.

See the work
Teaching the Raiders Call
Tim Brown with Fernando Mendoza
0:17
Heisman Weekend in New York
Eddie George
0:45
Facing Fear: Booed to Beloved
Heisman to Headset with Eddie George
0:40
From Zero to HEGOT
Heisman to Headset with Eddie George
0:34
What Is a Man?
Heisman to Headset with Eddie George
0:40

Put me on camera.

UGC, talking head, day in the life, product in hand. I write it, shoot it, cut it, and post it, in your voice or mine.

  • Talking head
  • Product in hand
  • Day in the life
  • Founder story
  • Event recap
  • Podcast clips
  • Work with me
Step One First
Nasal strip brand
0:20
Pre-Workout Session
Pre-workout brand with a college athlete
0:40
Riding a Waymo
@jt24balla
0:35

The room I get to learn in.

Six Hall of Famers on the I-15 mentorship roster, 17 in the wider network. I sit in on the calls, cut the tape, and take notes.

  • Shannon Sharpe
    Hall of Fame tight end, broadcaster
    Le Portier Cognac founder
  • Marcus Allen
    Hall of Fame running back, Heisman winner
    Raiders legend
  • Rod Woodson
    Hall of Fame defensive back
    All-Decade team, 1990s and 2000s
  • Tim Brown
    Hall of Fame receiver, Heisman winner
    Mr. Raider
  • Eddie George
    Hall of Fame running back, Heisman winner
    Titans legend, head coach
  • Ronnie Lott
    Hall of Fame defensive back
    49ers dynasty

Also in the book: an active NFL safety, a country recording artist, a Raiders radio institution, and 14 NIL athletes across football and basketball.

What I'm scaling.

Five years in, the pattern is the same everywhere: a clipping engine, a posting system, and a story people want to follow. I build that for athletes, creators, entertainers, and the brands that want to reach them.

Athletes, creators, entertainers

Personal brands

Strategy, content, and the posting engine for people whose name is the product. NIL athletes, active pros, artists, and on-air talent.

Athlete network

Athletes Manifest

An Instagram-first company where athletes tell their stories, connect with each other, and get ready for the day school or the sport ends and they have to build something of their own.

Digital

JT the Brick Media

The digital arm of Raiders radio. I run the YouTube channel and the clip engine behind it.

Brand

Le Portier Cognac

Shannon Sharpe's VSOP cognac. Brand strategy, content, and the distribution story.

Family

Blingout

A jewelry brand built with my mom, from the domain up. Receipts in public.

AI

jtour.ai

Everything I am doing in the AI space. Agents, content systems, outbound that writes its own first draft, and the builds behind this site.

jtour.ai
Open for
  • Personal brand strategy and content systems
  • UGC and creator partnerships
  • Athlete and entertainer representation
Updated September 9, 2026

Off the clock.

The daily stuff lives on Instagram. This is the short version.

@jt24balla
  • Vegas

    Born and built here. I-15 is the road that runs through it.

  • Raiders

    Silver and black, lifer. My dad's radio booth made me a fan before I could choose.

  • Hoops

    Pickup game cardio. Knicks and Yankees, no apologies.

  • Travel

    Road trips, ballparks, hidden bars. Every city has a story.

  • AI

    Building with Claude every day. The operators who learn this first run the next decade.

  • Family

    Mom has been the support since day one. Dad made me a fan. That is the whole story.

Work with me.

Athletes, brands, creators. Tell me what you are building and where it is stuck.

john@jtournour.com
@jt24balla
Las Vegas, NV